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Social media platforms like TikTok, which saw a 40% increase in posts using #CharliXCX during her Music, Fashion, Film tour, often expose concert surprises before fans attend. Artists such as Taylor Swift, Sabrina Carpenter, and Jay-Z have countered this by varying set lists, outfits, and "surprise" songs each night. To preserve the element of surprise, Phoebe Bridgers requires attendees to lock phones and recording devices in special pouches. While some fans use online content to prepare for stage designs and set lists, others actively avoid social media to maintain the experience of discovery.